Privacy policy

Last updated: October 24, 2026

PRIMELUXE, S.L.U., owner of the Rouglass brand, operates this store and website, including all related data, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). The Services are powered by Shopify.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the processing of your personal information.

Please read it carefully. By using the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is handled.

1. Data controller

  • Controller: PRIMELUXE, S.L.U.
  • Tax ID (CIF): B26663690
  • Address: Avda. Manuel Broseta Pont 105, 46460 Silla (Valencia), Spain
  • Email: hola@rouglass.com
  • Phone: +34 689 525 890

2. Personal information we collect

"Personal information" is any information that identifies you or can reasonably be linked to you. It does not include anonymous or anonymized data. Depending on how you interact with the Services, we may process the following categories:

  • Contact details: name, billing and shipping address, phone number and email address.
  • Payment information: payment method, payment confirmation and transaction details. Your full card details are processed directly by the payment provider; we do not store them.
  • Account information: username, password, preferences and settings.
  • Transaction information: items you view, add to your cart, buy, return or cancel, and your order history.
  • Communications: information you give us when you contact us, for example with a question or complaint.
  • Device information: browser, network connection, IP address and other identifiers.
  • Usage information: how and when you interact with the Services.

3. Where we get your information

  • Directly from you: when you place an order, create an account or contact us.
  • Automatically: from your device, through cookies and similar technologies.
  • From our service providers: when they process data on our behalf.
  • From our business partners or other third parties.

4. How we use your information and our legal basis

  • To fulfill your orders and provide the Services: processing payments, shipping orders, handling returns, exchanges and guarantees, maintaining your account and sending you notifications about your purchases. Legal basis: performance of a contract.
  • Marketing and advertising: sending you marketing communications by email, SMS or post, and showing you personalized ads on other websites. Legal basis: your consent or, if you are already a customer, our legitimate interest in offering you similar products. You can object at any time.
  • Security and fraud prevention: verifying your account, ensuring secure payments and detecting fraudulent or unlawful activity. Legal basis: legitimate interest.
  • Customer support: answering your questions and maintaining our business relationship. Legal basis: performance of a contract and legitimate interest.
  • Legal obligations: complying with tax and accounting rules, responding to requests from authorities and defending our rights. Legal basis: compliance with legal obligations.

If you create an account, you are responsible for keeping your login details confidential. Do not share your password with anyone.

5. Who we share your information with

We only share your personal information in the following cases:

  • With Shopify and other providers that perform services on our behalf: hosting, payment processing, analytics, customer support, cloud storage and shipping carriers.
  • With marketing and advertising partners, such as Meta or Google, to show you personalized ads: these partners will process your information under their own privacy policies. You can opt out of this use.
  • When you ask us to or consent to it: for example, when you use social media integrations.
  • When required by law or necessary to protect our rights: court orders or requests from authorities, defending against claims, or in a corporate transaction such as a merger.

We do not sell your personal information for money.

6. Our relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit to the Services will be shared with Shopify and with third parties that may be located in other countries.

For certain advanced features, Shopify may use information about your interactions with our store, with other merchants and with Shopify itself. In those cases, Shopify is the controller, including for handling your requests to exercise your rights.

More information:

7. Third-party websites and links

The Services may include links to third-party websites or platforms. We recommend reviewing their privacy policies, as we are not responsible for them. Information you post in public spaces, such as social media, may be visible to other users. A link does not mean we endorse the content of that platform.

8. Children

The Services are not intended for minors, and we do not knowingly collect their personal information. If you are the parent or legal guardian of a minor who has given us personal information, please contact us and we will delete it.

9. Retention and security

We keep your personal information for as long as needed for the purpose for which it was collected:

  • Order and billing data: 6 years, as required by Spanish commercial and tax law.
  • Account data: for as long as your account is active.
  • Marketing data: until you withdraw your consent or object.
  • Afterwards: data will be kept blocked for the applicable legal limitation periods and then deleted.

We use reasonable security measures. However, no measure is perfect and we cannot guarantee absolute security. Please do not send us sensitive information through insecure channels.

10. Your rights

You can exercise the following rights at any time:

  • Access: know what data we hold about you.
  • Correction: correct inaccurate data.
  • Deletion: ask us to delete your data.
  • Objection: object to certain processing, including marketing.
  • Restriction: ask us to restrict the processing of your data.
  • Portability: receive your data in a structured format or have it transferred to another controller.
  • Withdrawal of consent: where processing is based on your consent, you can withdraw it at any time, without affecting the lawfulness of prior processing.

To exercise them, email us at hola@rouglass.com stating which right you want to exercise. We may need to verify your identity. We will respond within one month, which may be extended where permitted by law. You can also unsubscribe from promotional emails using the link in each email; we will still send you emails related to your orders.

Depending on where you live, including certain U.S. states, you may have similar rights under local law. We will honor them as required, and we will not discriminate against you for exercising any of these rights.

11. Complaints

If you have a complaint about how we handle your data, please contact us first at hola@rouglass.com. You also have the right to lodge a complaint with the Spanish Data Protection Agency (AEPD): www.aepd.es, or with the data protection authority of your country of residence.

12. International transfers

Some of our providers, such as Shopify, may process your data outside the European Economic Area (EEA), including in the United States. In those cases, the transfer is made to countries recognized by the European Commission as providing adequate protection, or under appropriate safeguards such as the European Commission's standard contractual clauses.

13. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to our practices or for legal reasons. We will post the updated version on this website with its new date and, where required by law, notify you.

14. Contact

For any questions about this Privacy Policy or to exercise your rights:

  • Email: hola@rouglass.com
  • Phone: +34 689 525 890
  • Address: Avda. Manuel Broseta Pont 105, 46460 Silla (Valencia), Spain